PIP IRELAND
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Christchurch Airport Wayfinding

Creative / Wayfinding Strategy / Design

Client: Christchurch Airport
Agency: Designworks

Project: 
Research told us that people weren’t aware of all the parking options available to them at the airport.

Our solution was designed to:
– Simplify and de-clutter the signage system to create a more intuitive experience
– Fill in the gaps in the user journey with new and useful information
–  Create a positive and unique user experience by activating spaces

To improve the functionality of the wayfinding system, we set out to create an ultra user-friendly experience. Our design approach was to make the functional ‘graphic’, so whether it was a directional arrow, an elevator sign or a pay-point, we super-sized everything to create a really graphic but functional experience.

Award: Best Awards – Finalist