PIP IRELAND

McCafe

Client: McCafe NZ
Agency: Dow Goodfolk - Freelance

Project: 

With more roasters per capita than any other country in the world, you can safely say that Kiwis are into coffee. So when McCafé were ready to launch their new blend, it was a big deal. To mark the occasion the take out cups got a redesign. Something to respect the crisp artistry that had gone into the new coffee, and something to celebrate why we love a good coffee so much. Our fresh designs add to that antioxidant pick me up, with twelve messages that are the right balance of sweetness and body, with never a hint of bitterness.