Pamu Rebrand

Creative / Strategy & Naming / Design

Client: Landcorp Farming
Agency: Designworks

Landcorp Farming is a state-owned enterprise, with is moving its business away from mass commodities into higher value branded contracts. Designworks was engaged to help them develop a product brand that would align with the new business objectives. 

Pamu is the Maori word ‘to farm’ and reflects the deep connection New Zealanders have with the land, born from respect, and a genuine desire to protect and enhance this place we love. It’s a proud provenance that stands behind every product bearing the Pamu name.